FUBU is a black-owned, NYC-based sportswear apparel and hip-hop lifestyle brand founded by Daymond John, Carlton Brown, J. Alexander Martin, and Keith Perrin in 1992. The group envisioned a brand the same caliber as Nike, not just marketed towards black culture, but born from it. Hence, the acronym FUBU: For Us, By Us. The brand was the epitome of Y2K fashion, worn by the likes of LL Cool J and Nate Dogg, until falling off in the early 2000s. Since 2010, FUBU has made a resurgence collaborating with Puma and designer Pyer Moss.

90s FUBU Sport Crewneck (3XL)

$50.00Price
    • W 32" x L 30"
    • Fits true to size, boxy
    • Heavy weight feel
    • Excellent condition
    • Knit crewneck, waistband, and cuffs
    • Embroidered logo
    • 65% Cotton 25% Polyester 10% Viscose