FUBU is a black-owned, NYC-based sportswear apparel and hip-hop lifestyle brand founded by Daymond John, Carlton Brown, J. Alexander Martin, and Keith Perrin in 1992. The group envisioned a brand the same caliber as Nike, not just marketed towards black culture, but born from it. Hence, the acronym FUBU: For Us, By Us. The brand was the epitome of Y2K fashion, worn by the likes of LL Cool J and Nate Dogg, until falling off in the early 2000s. Since 2010, FUBU has made a resurgence collaborating with Puma and designer Pyer Moss.
90s FUBU Sport Crewneck (3XL)
- W 32" x L 30"
- Fits true to size, boxy
- Heavy weight feel
- Excellent condition
- Knit crewneck, waistband, and cuffs
- Embroidered logo
- 65% Cotton 25% Polyester 10% Viscose